What We Do

KRAVE Development offers services that are designed to address critical business and nonprofit developmental needs ranging from strategic planning to business process improvement.

If you wish to discuss your organization’s needs further please contact us.

Services Offered Include:



    Strategic planning is important tool that transforms and revitalizes corporations. A strategic plan helps provide guidance to an organization so it may fulfill its mission with maximum efficiency and impact. This plan must articulate specific goals and describe the action steps and resources that are needed to accomplish them. Strategic plans should be reviewed and revamped every three to five years.


    Branding plays an important role in your company’s ability to distinguish itself from its competition, build awareness, and extend your customer loyalty. Your brand is one of the most important tools/assets to your company.

    Your brand distinguishes your company from your competition by showing customers who you are and why they should care about you. It helps you to connect emotionally with your customers so your company can become irreplaceable, trustworthy and superior.

    Brand identity is the tangible way that your company appeals to your customers. Your brand identity can be seen, touched, held, heard, watched, and experienced by your customers.


    In addition to a strategic plan, every company should have a long-term plan on how to achieve your marketing goals. Every organization needs to have clear marketing goals and the steps they are going to take in order to achieve them.

    A marketing strategy is the process of identifying what your company is selling and who would be interested in buying. This strategy is a plan to obtain, satisfy and retain customers to make a profit. These strategies also include the way in which you will seek out these potential customers. Ways to reach customers may include: internet marketing, social media marketing, promotional events, coupons, print ads, word-of-mouth, the list goes on.


    The number one asset in your company is your employees. Developing the leaders in your organization is the key to its success. It is important that the development of these leaders be a priority for your growing organization because the best performing companies have competent leaders who continue to innovate and grow the organization.

    Management development helps align your employees with your business strategy. It gives your company leaders insights from an external perspective and tools that help transform your company environment.


    Identifying, assessing and prioritizing risks in your company will help you to minimize, monitor and control the probability or impact of unfortunate events. Risk management allows for the proper preparation if an unfortunate event were to occur or allows for the avoidance of such event.


    The systems and operations that are put in place within your organization’s offices have a direct impact on productivity. Auditing and restricting of these systems and operations can help improve efficiency which will save time, money increase employee morale, and improve employee compliance.


    Business process improvement (BPI) focuses on streamlining processes, improving access to information, and eliminating waste which improve productivity, decision making, and the utilization of resources. Analyzing your current business processes helps determine if there is a more effective way for you to perform existing processes. When you improve business processes you improve the performance of the organization. BPI is typically done when processes or technologies are outdated.


    Nonprofit organizations come with their own unique challenges and understanding the nonprofit culture is critical when it comes to planning for your success. Nonprofit strategy is similar to corporate strategy in many ways, the critical difference being that the nonprofit strategy must benefit the community in which it serves. With this come differences in accounting (e.g. transparency and 990 preparation), source of revenue (e.g. fundraising or grant writing), governance (e.g. board of directors), decision making, and operational structure.

    Having a strategy is critical to the success of your nonprofit. Many times there are multiple stakeholders who each have a different vision for the organization and unless this vision is discussed and action steps are planned you cannot impact the community with your full potential.